ABOUT
I am a brand and experiential marketing leader with over a decade of experience producing large-scale live events, cultural activations, and integrated campaigns across sports and entertainment. I specialize in translating brand strategy into revenue-driving experiences, leading cross-functional teams, and building audience ecosystems that extend beyond the moment into lasting community and growth.
SKILLS & EXPERTISE
Experiential Marketing Strategy | Event Go-to-Market Planning | Fan Engagement & Audience Growth
Consumer Insights & Analytics | Customer Journey Development | Ticketing & Attendance Strategy
Cross-Functional Leadership | Sponsorship & Partnership Activation | Integrated Marketing Campaigns
Live Event Production | Premium Hospitality | Revenue & Commercial Strategy
Brand Marketing | Retail & Merchandise Strategy | Executive Stakeholder Management
WORK EXPERIENCE
April 2024 - Present
Company Gotham Football Club
Director, Brand and Fan Experience
New York, NY
August 2020 - October 2023
Company OGX Productions / Superfly
Brand Marketing Manager
Social Media and Influencer Manager
New York, NY
December 2015 - August 2020
Company Empire State Realty Trust: Empire State Building
Social Media Manager
Public Relations Associate
New York, NY
December 2013 - December 2015
Company City of Philadelphia: Parks and Recreation
Public Relations and Marketing Coordinator
Philadelphia, PA
EDUCATION
2009-2013 Temple University University
Bachelor's Degree in Strategic Communication
Philadelphia, PA
In Progress Syracuse University
MBA Candidate, Marketing Concentration
New York, NY
Columbia Business School Executive Education
Certificate in Digital Marketing - Completed February 2024
New York, NY
CERTIFICATES
SOFTWARE & PLATFORMS
Adobe
Airtable
Canva
Capcut
Sprout Social
Hootsuite
Google Analytics
Salesforce
Sysomos
Brandwatch
Final Cut Pro
Meta
X
Threads
TikTok
Youtube
WeChat (CN)
Weibo (CN)
Twitch
Discord