THE QUEENS CLASSIC AT CITI FIELD

As Director of Brand & Fan Experience for Gotham FC, I led the brand and experiential strategy for The Queens Classic at Citi Field, transforming a regular-season NWSL match into a marquee New York City sports and culture moment.

Working cross-functionally across marketing, ticketing, partnerships, creative, communications, content and operations, I helped shape the event’s positioning, overall match day fan experience and go-to-market strategy, using fan insights, cultural relevance and the momentum of a historic summer of soccer to build demand. The campaign positioned the reigning NWSL champions’ matchup against the Washington Spirit as more than a match—creating a destination event designed to introduce Gotham FC to new audiences and deepen the club’s connection to New York City.

My work extended across the full fan journey, from campaign development and ticket-driving initiatives to the on-site experience. I led the strategy and programming for an expanded five-hour Footy Fest, incorporating a FIFA World Cup watch party, live entertainment, creator and celebrity moments, partner activations, exclusive merchandise, community programming and a live podcast experience. I also helped coordinate the many internal and external stakeholders required to bring the experience to life at Citi Field.

The result: a 42,175-person sellout, establishing a new New York City women’s sports attendance record and becoming the second-largest crowd in NWSL history. The Queens Classic also marked the first NWSL match played in New York City and the first women’s professional sporting event hosted at Citi Field.

42,175 — Sellout Attendance
#1 — NYC Women’s Sports Attendance Record
#2 — Second-Largest Crowd in NWSL History
4.49/5 — Fan Satisfaction
79 — Net Promoter Score
~420K — Event Page Views
~350K — Active Users